Where Are Foreigners Buying Real Estate in Mexico in 2025?
🏖️ Where Are Foreigners Buying Real Estate in Mexico in 2025?
Exploring the Booming Coastal Markets: Riviera Maya vs. Baja Sur
Mexico continues to attract foreign investors and lifestyle buyers with its year-round sunshine, stable property laws, and thriving short-term rental markets. In 2025, two coastal regions are leading the charge: Riviera Maya and Baja California Sur.
If you’re considering investing in a beachfront property or a high-yield vacation rental, here’s a breakdown of why these two hot spots are dominating the Mexican real estate scene right now.
🌴 Riviera Maya: High ROI and Global Appeal
Stretching from Cancún through Playa del Carmen, Puerto Aventuras, and down to Tulum, the Riviera Maya offers unmatched tourism demand and infrastructure.
Why it’s trending in 2025:
Strong rental income potential via Airbnb/short-term rentals
Massive international airport access in Cancún
New Mayan Train project opening up access to more inland and beachfront areas
Playa del Carmen and Tulum are digital nomad hubs with coworking spaces and cafés
Popular with Canadians, Americans, and Europeans looking for walkability and lifestyle
💡 Playa del Carmen condos near 5th Avenue are generating 8–12% net returns annually from vacation rentals.
🌊 Baja California Sur: Underrated No More
Long overshadowed by Cancun, Baja Sur is now attracting a growing wave of international buyers—particularly remote workers, retirees, and luxury investors.
Top areas include:
La Paz – quieter capital city, family-friendly, beautiful boardwalk
Todos Santos – artistic, laid-back surf town with boutique homes
East Cape – fast-developing stretch north of San José del Cabo
Cabo San Lucas – still the anchor for nightlife, marinas, and luxury condos
Why it’s on the rise:
Growing airport traffic into Los Cabos from the U.S. and Canada
Luxury home market expanding with gated communities and oceanfront estates
Less humidity and more “California-like” climate
Retirees and digital nomads choosing quieter lifestyle over tourist density
💡 Properties in East Cape saw over 20% appreciation between 2022–2024 due to major hotel and residential developments.
📈 Where Should You Invest?
| Location | Best For | Entry Price Range (USD) |
|---|---|---|
| Playa del Carmen | Walkability, Airbnb rentals | $180,000–$450,000 |
| Tulum | Trendy, eco-luxury vibe | $220,000–$600,000 |
| La Paz | Quiet retirement, family homes | $160,000–$400,000 |
| Todos Santos | Artistic expat community | $300,000–$900,000+ |
| East Cape | Land banking, oceanfront villas | $250,000–$1M+ |
🛎️ Final Thoughts
Whether you’re chasing rental income, a second home, or long-term retirement plans, both Riviera Maya and Baja Sur offer excellent opportunities in 2025. The best choice comes down to your goals:
Want high occupancy and tourism-driven ROI? Go with Riviera Maya.
Prefer serenity, appreciation potential, or luxury coastal living? Look to Baja Sur.
✅ Ready to Explore Properties in These Areas?
Contact us for tailored listings in Playa del Carmen, Tulum, Cabo, or La Paz — and we’ll help you find the right investment or lifestyle property in Mexico’s top coastal regions.
